Newsletters, Blogs & E-mails. What’s the Difference and Who Cares?

You have all heard of Newsletters, Blogs and E-mails but few of you stop to think about the differences between them how each might meet your needs. This blog post will provide insight into the world of online writing.


Dictionary Definition: A newsletter is bulletin issued periodically to the members of a society, business, or organization.

Real Life: A Newsletter is a lengthy publication that describes in detail everything your company has accomplished and plans to accomplish within a short period of time such as one month or one quarter. Newsletters can be e-mailed, or printed. Companies prefer Newsletters because they sound fancy and professional; since newsletters are the traditional way of sharing a company’s information, they give people a sense of comfort.

Who Needs a Newsletter: Companies, Institutions, Charities, etc. Any entity where people are financially invested should send Newsletters to update their supporters.

How Often To Send: Quarterly or Monthly.

The Problem: Newsletters are very long and wordy. They take a very long time to put together and very few people will read them.



Definition: a Blog is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.

Real Life: A blog is a fun way to engage your audience in or inform them of one particular subject related to your business or passion. Blogs are distributed in e-mails, on your website or through social media. The overall goal is to capture your target market’s attention. People like them because they are interesting and an easy read.

Who Needs a Blog: Independent Business Owners and Professionals should write blogs to establish themselves as experts in their field.

How Often to Send: Daily, Weekly or Monthly

The Problem: There are so many blogs out there, and blogs are very wordy. This means it may be difficult to get a lot of people to see your blog and you need to be very creative.



Definition: E-mails are messages distributed by electronic means from one computer user to one or more recipients via a network.

Real Life: E-mails are the best way to inform your audience about everything that is happening in your company or business. They have a higher ROI than any other marketing strategy out there. E-mails should be limited to 20 lines or less and can include links to your website, newsletters, blog, social media and more!

Who Needs E-mail Marketing: Everyone in business. If you are in business, you need to send e-mails.

How Often to Send: As often as you have relevant content that is different and interesting. Some industries send e-mails multiple times a week and others send one e-mail a month.

The Problem: Nothing. E-mail Marketing is the best!


For more questions and comments, e-mail me!


The Recipe to Marketing Success

These days, there are thousands of “Online Marketing Experts” out there. Most have a specific concentration such as Facebook or Website Design, but they are lacking the expertise in other forms of marketing. This limits the business owner to whatever form of marketing the expert they meet is aware of.

At Jillian’s Circus, we help you with a Complete Marketing Strategy, Online & Off. 


The Recipe to Marketing Success


1. Do a Market Analysis: This will help you understand your keywords, what your competitors are doing, what your target market is doing, who your target market is, etc.

2. Branding: create a logo for your business, choose fonts, colors and styles you like based on your market analysis

3. Create Content: Now is a good time to put wording, pictures and videos together based on your branding and information from the analysis. Hiring professionals such as photographers, videographers and writers is suggested.

3. Design a Website: Let’s face it- in today’s world, if you don’t have a website you’re not a real business. Design the site with all of the content you’ve created!

4. Print Marketing: have brochures, postcards, business cards, etc. designed and printed to distribute when needed. People still like to hold something in their hand.

5. Take control of your online content: Google yourself and update any pages such as google, Yelp, Yellow Pages, etc. with pictures and correct contact information.

6. Start Social Media: Facebook, Twitter, Linked In Pinterest, Instagram and Google+ are good places to start depending on your business.

7. Join Networking Groups and begin to COLLECT E-MAILS: There is still no substitute for meeting someone in person, shaking their hand and making a connection.

8. E-mail Marketing: Once you have an e-mail list (I don’t care if it starts at 100 people) start sending e-mail blasts once a month or every other week. E-mails still have the highest ROI.
(Newsletters can be sent once a month or every quarter; Blogging can be done once a week or once a month)

9. Public Relations: Try to get on Local Radio show, features in newspapers, do talks college classes or for other professionals, try to get awards, etc.


Do this for 6 Months to 1 Year


10. Social Engine Optimization: Capitalize on your marketing by optimizing it SEO


Do this for another 6 Months


11. Adjust your Plan: at this point you may see some things are working better than others so adjust accordingly, add/change social media, update your website, join different/ more networking groups, etc.

12. Repeat! Now that you’ve been in business for a while, and learned a lot, you may want to re-brand, update your website, refresh your keywords, and more! 

Questions? E-mail me!
Thanks for Reading, Hope it helped!

Jillian Weston
Jillian’s Circus
2949 Long Beach Rd.
Oceanside, NY 11572
“Traditional Values, New Age Technology”


The Benefits of Online Networking and Offline Networking

Today, 85 percent of people search for products and services online, making online networking one of the most beneficial means of boosting your business. It’s also one of the most cost-effective ways, as online marketing has the potential to reach hundreds of thousands of people at a much lower cost than more traditional methods such as radio, print and television ads. You can reach potential new customers while also educating, engaging and exciting your existing customers. Better still — you can use online networking for market research, allowing you to identify opportunities you may not yet be taking advantage of and brainstorm ways to making yourself stand out from the competition.

But online networking hasn’t yet completely replaced the benefits of offline networking. A balance of both is needed to keep your business strong! While a strong online networking presence will go far in helping to lend you authority when representing your business in person, it’s wise to focus your efforts on being just as active offline as online. You can reach greater audiences via online marketing, but you’ll earn more brand loyalty by deepening your connections with your clients offline. Make sure to protect your business’s integrity and mission by ensuring that you are marketing your business consistently in both arenas.

Want to learn more about improving your business? I teach classes on both subjects! E-mail for more info.


Live. Love. Travel.

There are many reasons why it’s important to travel. Traveling is escaping. It’s getting a break from your daily routine and jumping into a new life for a little while. Traveling isn’t always a vacation at a luxurious resort; stressful scheduling, making new friends, getting lost, being confused, and having the time of your life all at the same time is what traveling consists of. You become much more self-aware by learning how you handle challenges and facing your fears all in a place you have never been. Because people are creatures of habit, we are pushed out of our comfort zone when we experience new places and cultures. The list of how to act in different countries and even different cities within those countries is long, but by participating in someone else’s traditions, you can see your own in a new light and maybe make improvements to your life. Traveling is also eye-opening. It shows you what you have and what others lack and vice versa. It makes you appreciate what you have and gives you a new perspective on your life at home.

Most importantly, traveling connects us with new people. Although most people you meet while wandering have had very different experiences than you, you can still relate to them.


Building the Right Team

It’s important to always surround yourself with people who support and motivate you. Family, friends, and employees should all make you excited for whatever is ahead.

Here are some tips for hiring the right people:

  1. Ask the important questions in the interview

This is a given, but ask questions that are scenario based and what the interviewee would really be dealing with. Also ask if she can tell you about the company, if she can’t then she haven’t done the research and might not be the best addition to the team.

  1. Go for character over skills

In most positions, specific skills can be learned in training, but characteristics cannot be changed. Hire the person who has the right personality for the job because the skills can be learned on the job. Which is why it’s a good idea for a company to have a training program for temp-to-hires, you can weed out the ones who are not good matches.

  1. See how they interact with others

Ask the receptionist the impression they got from the interviewee. Whether she/he were polite, smiling, etc. This does not have to make or break your hiring decision, but it provides insight on who he/she is as a person.

  1. Check references

This is something small you can do that can really pay off. It allows you to double check if what you are hearing from the interviewee is accurate.

  1. Make sure they know what they’ll be doing

Provide the interviewee with a clear job description and answer whatever questions he/she may have fully.

Remember, building the right team takes time!



One of the most important aspects of any culture, is communication. We are constantly communicating, but most of us do not communicate as well as should. Through our words, body language, and tone, meanings behind what we are saying and doing can become misunderstood and can create problems.

This is particularly imminent online. When using social media, we can no longer rely on our body language and tone to convey what we mean. This is why it’s very important to be grammatically correct, because there’s a difference between “let’s eat Grandma!” and “let’s eat, Grandma!” Grammar saves lives.

Good communication is needed in all areas of our lives, from our personal relationships to our business practices. When beginning a business relationship or a personal relationship there are an endless amount of rules when e-mailing, calling, texting, etc. Breaking any of those unspoken rules, like showing too much interest too soon, could result in losing a potential connection.

When connecting through social networks with clients and consumers, it is essential to be clear and concise, but not vague. The way in which we communicate over the internet can make or break business deals and sales opportunities. For example, being too impersonal when talking to a potential consumer could drive them to find another place to find what they need. Do research and know who you are talking to and what they want before reaching out, or the person will feel like they are just another number on a telemarketer’s list. Business communications is an important factor in order to making a profit, but it’s also an important factor in making a connection with anyone. Connections are what makes the world go ‘round.

The next time you want to make a connection with a consumer through social media, consider contacting Jillian’s Circus.


The Professional World versus The Dating World

Here are some simple ways to help you separate a business meeting from a romantic date…it can be difficult to tell the difference! …Right?

  • If a potential client doesn’t call, be persistent. Call to follow-up or stop by their business/office to say hello. If your date doesn’t call, do not call them or stop by their home/office.

It is sometimes hard to reach out to potential clients because of busy schedules, but by being persistent, you will have a much greater chance of connecting with them and hopefully earning more together.

The dating game is hard, but sometimes it’s not a game, and if they are not answering their phone, they probably don’t want to be bothered. Don’t be too persistent or it will come off as you seeming desperate.


  • It’s always good to form relationships with client’s friends. Do not form relationships with your date’s friends.

Expanding your professional circle should be constant and the best way to do that is building relationships with your client’s friends. However, when you’re on your first group date with someone, don’t spend too much time talking to their friends and accidentally ignoring your date!

  • If someone is interested in doing business with you, close the deal as soon as possible. If your date is interested in you, do not marry them as soon as possible.

When you find someone that wants to work with you, you want to take up that offer immediately if it will be beneficial to you. Don’t let them get away! With a date, if they show interest in you, take it slow, build the relationship over time, and don’t rush!


  • Always have a contract when starting work for a new client. Do not present your date with a contract for dinner.

Formal contracts provide a great set of rules when working together that gives a very professional appearance. Presenting your date with a contract, even an informal one is a no go! That makes you come off as high maintenance and a little crazy!

  • When eating with a client, always pay for them. When you’re on a date, don’t pay for them.

Paying for a client shows how much you appreciate them taking the time to meet with you, even if it’s just a cup of coffee or tea. On a date, let them pay for you occasionally, it shows that you are willing to be treated but you’re also willing to do the treating when you offer to pay.


  • When a client calls, you call them back right away. If your dates calls, don’t immediately pick up the phone.

A delayed response in the business world can be a missed opportunity. When someone reaches out to you, make sure you get back to them as quickly as possible or they might have found a business venture with someone else! If your date calls, don’t be too eager to pick up the phone and start chatting away! Play it cool and wait a few rings, or even wait a couple minutes and call them back. It will keep it interesting and desperation-free!

  • Friend and Follow your client’s on all social media platforms and like all of their pictures. Do not stalk your date on social media.

Connecting with clients on social media shows that you are interested in what they have to say and that you want to further your professional relationship. Adding someone on Facebook or following them on Twitter too soon is a no-go!


  • Even if a client drops you, stay friendly with them and check in every once in a while to see how they are doing. If your date dumps you, do not contact them.

You want to keep a good reputation and make sure your former clients remember you, so send a quick e-mail once in a while! If someone dumps you, chances are it isn’t meant to be. There are plenty of fish in the sea so move on to someone else!

At Jillian’s Circus, we know professionalism and how to build a strong community connecting our clients with others! Find out more on the website!