Hashtags, Love Um or Hate Um, You Need Um.

Hashtags. That little symbol that used to mean “number”. Now the # symbol connects interests across the internet leading to discoveries of the things we love and new business for us entrepreneurs. But where can you find hashtags and which help your business? Here’s the answer!

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Where to Find Them

Finding the right hashtags are important. You want to use keywords that are searched often so your target market can find you but also fun and ones that fit your business. You can find the best hashtags in several places including:

  1. Your Website
  2. http://www.Top-Hashtags.com
  3. Weekly Hashtags

Weekly Hashtags

Weekly hashtags are super fun, can help you brand your business and give you great ideas for your marketing campaign! Take a look at these fun examples and e-mail Jillian@JilliansCircus.com with the ones you like best, pr come up with your own!

I’d love to know what you come up with!

Monday

  • #MarketingMonday
  • #MotivationalMonday
  • #MusicMonday
  • #MondayMemories
  • #ManicureMonday
  • #MindfulMonday or #MindfulnessMonday
  • #MaxoutMonday or #MondayRun
  • #MixedGreenMondays
  • #MondayOutfit

Tuesday

  • #TransformationTuesday
  • #TestimonialTuesday
  • #TrendyTuesday
  • #TipTuesday
  • #TechTuesday
  • #TravelTuesday
  • #TopicTuesday
  • #TuesdayTrivia
  • #TuesdayTunes
  • #TuesdayTraining
  • #TuesdayTasting
  • #TuesdayShoesday

Wednesday

  • #WellnessWednesday
  • #WayBackWednesday
  • #WisdomWednesday
  • #WorkoutWednesday
  • #WCW or #WomenCrushWednesday

Thursday

  • #ThrowbackThursday or #TBT
  • #ThankfulThursday
  • #ThursdayThoughts

Friday

  • #FearlessFriday
  • #FlashbackFriday
  • #FeelGoodFriday
  • #FeatureFriday
  • #FashionFriday
  • #FoodieFriday
  • #FunnyFriday
  • #FitnessFriday
  • #FollowFriday
  • #FridayFun

Saturday

  • #SocialSaturday
  • #ShoutoutSaturday
  • #SalesSaturday
  • #SaturdayStyle
  • #SaturdaySweat
  • #SaturdaySweets
  • #SaturdaySpecial
  • #SaturdaySale
  • #SmallBusinessSaturday

Sunday

  • #SundayFunday
  • #SundayRead
  • #StartupSunday
  • #SpotlightSunday
  • #WeekendVibes
  • #SundaySweets
  • #SundaySweat
  • #SundaySpecial
  • SundaySale

 

Questions? E-mail Jillian@JilliansCircus.com.

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4 Signs Your Website is Not Working

Your website is a reflection of your business. Business owners think about the design of the site, but they often forget that it needs to work too! A website should generate sales.  You must go beyond the logo! Here are four signs that your website is not working.

Your Website is Slow.

Go to your website now and click through all of the links. Did it take awhile for your site to come up?  Does it take time to navigate from page to page? People today have zero patience. If they don’t get an answer right away, they’re walking away. If it takes too long for visitors to navigate your website, they will leave it in search for your competitor.

 

No One is Checking Out.

Take a peek at your website analytics or ask for a report from your web developer. How many people are visiting your website? Where are they going once they get there and most importantly- where are they stopping? If there are a decent amount of people going to your site but they stopping at a broken link, slow page, or at your shopping cart, that could point you to the problem with your website. It could be a difficult site to navigate, or your shipping is too expensive. Whatever it is, fixing it will help you boost profits.

*If very few people are going to your website, you may want to consider using social media, and e-mail marketing to drive traffic to your website.

 

Your Website is Making Visitors Uncomfortable.

People remember how you make them feel more than they will remember what you’ve told them. If your website makes people feel confused, frustrated, overwhelmed or unimpressed, it will deter them from doing business with you. Make sure your website is clean, organized, modern, easy and inviting.

 

Your Website is Outdated.

An outdated website is an immediate indicator that your business is out of date. Today, industries are changing so quickly due to new laws and technology that it’s easy for a comfortable business to fall behind. But today more than ever, your customers want to make sure you are on top of those changes. If your website looks outdated, is not mobile friendly or the copyright is older than a year, it might signal to your visitors that you are not a relevant business.

 

For more information on how you can update your website, e-mail Jillian@JilliansCircus.com

Stop Selling. Start Branding.

Branding

2018 is the year of Branding!

It is no longer enough to just be on the internet; you need to stand out as well.

Why? Because Branding…

  • Improves business recognition and creates trust in your company
  • Builds your company’s credibility and adds financial value
  • Generates new customers and keeps you in the forefront with existing customers
  • Delivers a clear representation of your company for both clients and employees
  • Differentiates your message from those of your competition
  • Supports your advertising efforts.
  • Helps you understand your business and stay focused on your message and goals.

So where do you start? First, ask yourself these six questions:

1. Why did you start this business?

Understanding why you went into your business is a key to your success. Your inspiration is the heart of your company- what everything else reflects and a pathway for your business and branding.

2. Who is your target market?

Your target market will tell you who your branding needs to appeal to. Men are attracted to different content than women, someone who is 60 years old will be attracted to different content than a 25-year-old and someone in New York may be attracted to different content than someone in California. You need to know who you want to attract before moving forward.

3. Who is your audience?

Who will want to use your services or products? Sometimes that can be more telling than your target market. When any company launches, it has a target market in mind, but sometimes inexplicably, a different demographic takes to it more than the one you intended. If that happens to you, embrace it and build on it. Find out who is loving what you’re doing and love them back by selling to them.

4. How do you want people to feel when they see your brand?

More people will remember how you make them feel as opposed to what you actually did for them and it is that feeling that will keep them coming back. Different businesses can have different feelings. Is your business upscale or casual? Are you fun/ exciting or professional/ serious? Do you want to sell a product or educate your reader? Understanding how you want to come across can drastically change the direction of your branding and should be thought out in advance.

5. What makes you stand out?

You should look at your competitors not to copy them, but to see how you can stand out. What are they doing that you feel works, what are they doing that you feel doesn’t work and how can you do a better job then they are? Your branding should show why they should work with you.

6. What are your goals?

Have a clear understanding of your long-term goals.  This can affect your branding. Do you plan to expand internationally or stay a local business? Do you plan to add different demographics to your target market, or continue to stick with one? Your goals can change your branding in more ways than one.

Once you have a clear understanding of your branding, it’s time to share your business with the world! Click HERE to learn how.

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Newsletters, Blogs & E-mails. What’s the Difference and Who Cares?

You have all heard of Newsletters, Blogs and E-mails but few of you stop to think about the differences between them how each might meet your needs. This blog post will provide insight into the world of online writing.

Newsletters

Dictionary Definition: A newsletter is bulletin issued periodically to the members of a society, business, or organization.

Real Life: A Newsletter is a lengthy publication that describes in detail everything your company has accomplished and plans to accomplish within a short period of time such as one month or one quarter. Newsletters can be e-mailed, or printed. Companies prefer Newsletters because they sound fancy and professional; since newsletters are the traditional way of sharing a company’s information, they give people a sense of comfort.

Who Needs a Newsletter: Companies, Institutions, Charities, etc. Any entity where people are financially invested should send Newsletters to update their supporters.

How Often To Send: Quarterly or Monthly.

The Problem: Newsletters are very long and wordy. They take a very long time to put together and very few people will read them.

 

Blogs

Definition: a Blog is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.

Real Life: A blog is a fun way to engage your audience in or inform them of one particular subject related to your business or passion. Blogs are distributed in e-mails, on your website or through social media. The overall goal is to capture your target market’s attention. People like them because they are interesting and an easy read.

Who Needs a Blog: Independent Business Owners and Professionals should write blogs to establish themselves as experts in their field.

How Often to Send: Daily, Weekly or Monthly

The Problem: There are so many blogs out there, and blogs are very wordy. This means it may be difficult to get a lot of people to see your blog and you need to be very creative.

 

E-mails

Definition: E-mails are messages distributed by electronic means from one computer user to one or more recipients via a network.

Real Life: E-mails are the best way to inform your audience about everything that is happening in your company or business. They have a higher ROI than any other marketing strategy out there. E-mails should be limited to 20 lines or less and can include links to your website, newsletters, blog, social media and more!

Who Needs E-mail Marketing: Everyone in business. If you are in business, you need to send e-mails.

How Often to Send: As often as you have relevant content that is different and interesting. Some industries send e-mails multiple times a week and others send one e-mail a month.

The Problem: Nothing. E-mail Marketing is the best!

 

For more questions and comments, e-mail me! JilliansCircus@gmail.com

The Recipe to Marketing Success

These days, there are thousands of “Online Marketing Experts” out there. Most have a specific concentration such as Facebook or Website Design, but they are lacking the expertise in other forms of marketing. This limits the business owner to whatever form of marketing the expert they meet is aware of.

At Jillian’s Circus, we help you with a Complete Marketing Strategy, Online & Off. 

Introducing, 

The Recipe to Marketing Success

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1. Do a Market Analysis: This will help you understand your keywords, what your competitors are doing, what your target market is doing, who your target market is, etc.

2. Branding: create a logo for your business, choose fonts, colors and styles you like based on your market analysis

3. Create Content: Now is a good time to put wording, pictures and videos together based on your branding and information from the analysis. Hiring professionals such as photographers, videographers and writers is suggested.

3. Design a Website: Let’s face it- in today’s world, if you don’t have a website you’re not a real business. Design the site with all of the content you’ve created!

4. Print Marketing: have brochures, postcards, business cards, etc. designed and printed to distribute when needed. People still like to hold something in their hand.

5. Take control of your online content: Google yourself and update any pages such as google, Yelp, Yellow Pages, etc. with pictures and correct contact information.

6. Start Social Media: Facebook, Twitter, Linked In Pinterest, Instagram and Google+ are good places to start depending on your business.

7. Join Networking Groups and begin to COLLECT E-MAILS: There is still no substitute for meeting someone in person, shaking their hand and making a connection.

8. E-mail Marketing: Once you have an e-mail list (I don’t care if it starts at 100 people) start sending e-mail blasts once a month or every other week. E-mails still have the highest ROI.
(Newsletters can be sent once a month or every quarter; Blogging can be done once a week or once a month)

9. Public Relations: Try to get on Local Radio show, features in newspapers, do talks college classes or for other professionals, try to get awards, etc.

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Do this for 6 Months to 1 Year

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10. Social Engine Optimization: Capitalize on your marketing by optimizing it SEO

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Do this for another 6 Months

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11. Adjust your Plan: at this point you may see some things are working better than others so adjust accordingly, add/change social media, update your website, join different/ more networking groups, etc.

12. Repeat! Now that you’ve been in business for a while, and learned a lot, you may want to re-brand, update your website, refresh your keywords, and more! 

Questions? E-mail me! JilliansCircus@gmail.com.
Thanks for Reading, Hope it helped!

Jillian Weston
Jillian’s Circus
2949 Long Beach Rd.
Oceanside, NY 11572
516-208-9061
http://www.JilliansCircus.com
“Traditional Values, New Age Technology”

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The Benefits of Online Networking and Offline Networking

Today, 85 percent of people search for products and services online, making online networking one of the most beneficial means of boosting your business. It’s also one of the most cost-effective ways, as online marketing has the potential to reach hundreds of thousands of people at a much lower cost than more traditional methods such as radio, print and television ads. You can reach potential new customers while also educating, engaging and exciting your existing customers. Better still — you can use online networking for market research, allowing you to identify opportunities you may not yet be taking advantage of and brainstorm ways to making yourself stand out from the competition.

But online networking hasn’t yet completely replaced the benefits of offline networking. A balance of both is needed to keep your business strong! While a strong online networking presence will go far in helping to lend you authority when representing your business in person, it’s wise to focus your efforts on being just as active offline as online. You can reach greater audiences via online marketing, but you’ll earn more brand loyalty by deepening your connections with your clients offline. Make sure to protect your business’s integrity and mission by ensuring that you are marketing your business consistently in both arenas.

Want to learn more about improving your business? I teach classes on both subjects! E-mail JilliansCircus@gmail.com for more info.

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Live. Love. Travel.

There are many reasons why it’s important to travel. Traveling is escaping. It’s getting a break from your daily routine and jumping into a new life for a little while. Traveling isn’t always a vacation at a luxurious resort; stressful scheduling, making new friends, getting lost, being confused, and having the time of your life all at the same time is what traveling consists of. You become much more self-aware by learning how you handle challenges and facing your fears all in a place you have never been. Because people are creatures of habit, we are pushed out of our comfort zone when we experience new places and cultures. The list of how to act in different countries and even different cities within those countries is long, but by participating in someone else’s traditions, you can see your own in a new light and maybe make improvements to your life. Traveling is also eye-opening. It shows you what you have and what others lack and vice versa. It makes you appreciate what you have and gives you a new perspective on your life at home.

Most importantly, traveling connects us with new people. Although most people you meet while wandering have had very different experiences than you, you can still relate to them.

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