According to the Technorati Media Report of 2013, 91% of businesses are using Facebook and 85% have a presence on Twitter. There’s a reason why businesses are active on social media networks…multiple reasons, actually.
1. Social media stimulates a better brand community.
Facebook, Twitter, LinkedIn, and all other social media networks are all platforms to communicate effectively with customers. Once a person “likes,” “follows,” or “connects” with your product or business, they are giving you the opportunity to further engage with them and are more easily able to make those people returning customers, You want your brand to appear active, and the more response a post is getting, the more it will show up on other people’s newsfeeds/timelines/homepages. In order to do this, create a post that demands a response. For example, Coca-Cola posted a picture of coke cans in different filters and asked which one looked best. Not only did this ask for comments, but it also incorporated the trend of filtering pictures.
2. Let’s you see your target market up close
One of the best parts of social media is the speed and the requirement of engagement with customers. All you need to do is listen to what they say and apply it to different aspects of your marketing plan. Especially pay attention to redundant positive points and to redundant negative points of your brand. Not only do you see them on what you post, but you can see exactly what they post too, and see how you can adjust your marketing strategy accordingly. Not only do you have a voice on social media, but so do your fans, so you can share the microphone. (Side note: monitoring is very important)
3. The competition is doing it
At this point, so many businesses are active on at least one social media site, that it is concerning when a business cannot be found. It’s better late than never to start social media marketing, however, the longer you wait the harder it will be to gain likes and followers because they are already communicating with your competition, even if they don’t realize it.
4. Provides a display for your product
You are able to present your product or service in whatever way you want. For example, Converse, one of the most liked company on Facebook, does #ChuckHack on their Facebook and Twitter pages. A #ChuckHack is a fan-submitted photo or work of art showing how they individualize their Chuck Taylor shoes. This gets fans involved and it strongly represents what the sneakers represent, individuality, freedom, and creativity.
5. Leads people to buy your product
All forms of social media are intended to increase sales because it generally creates more traffic for your website. If people stumble upon your brand while they are browsing on a social media website, then they will become more aware of your brand and become a potential consumer.
Just remember to stay engaged and stay focused!