Just about everywhere you go you see people using their smartphones. As a business, it is crucial to embrace the changes in technology and trends. People are browsing, shopping, and finding answers using their smartphones which means there is a high chance people will be looking at your website on their phone.
The easier you make it for people to explore your website, the less people will switch to buying from your competitor. Some businesses have turned to creating apps rather than a mobile website which is more costly and requires a more committed buyer. Having a mobile website also increases your SEO when people are searching in a mobile search engine.
When designing a mobile website, it is important for the theme of your mobile website to match your regular website in order for it to be memorable and consistent. Also keep in mind that because phone screens are much smaller than computer screens, there is no need/room for a lot of wording. Keep it simple and effective!