One of the most important aspects of any culture, is communication. We are constantly communicating, but most of us do not communicate as well as should. Through our words, body language, and tone, meanings behind what we are saying and doing can become misunderstood and can create problems.

This is particularly imminent online. When using social media, we can no longer rely on our body language and tone to convey what we mean. This is why it’s very important to be grammatically correct, because there’s a difference between “let’s eat Grandma!” and “let’s eat, Grandma!” Grammar saves lives.

Good communication is needed in all areas of our lives, from our personal relationships to our business practices. When beginning a business relationship or a personal relationship there are an endless amount of rules when e-mailing, calling, texting, etc. Breaking any of those unspoken rules, like showing too much interest too soon, could result in losing a potential connection.

When connecting through social networks with clients and consumers, it is essential to be clear and concise, but not vague. The way in which we communicate over the internet can make or break business deals and sales opportunities. For example, being too impersonal when talking to a potential consumer could drive them to find another place to find what they need. Do research and know who you are talking to and what they want before reaching out, or the person will feel like they are just another number on a telemarketer’s list. Business communications is an important factor in order to making a profit, but it’s also an important factor in making a connection with anyone. Connections are what makes the world go ‘round.

The next time you want to make a connection with a consumer through social media, consider contacting Jillian’s Circus.



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