The Benefits of Online Networking and Offline Networking

Today, 85 percent of people search for products and services online, making online networking one of the most beneficial means of boosting your business. It’s also one of the most cost-effective ways, as online marketing has the potential to reach hundreds of thousands of people at a much lower cost than more traditional methods such as radio, print and television ads. You can reach potential new customers while also educating, engaging and exciting your existing customers. Better still — you can use online networking for market research, allowing you to identify opportunities you may not yet be taking advantage of and brainstorm ways to making yourself stand out from the competition.

But online networking hasn’t yet completely replaced the benefits of offline networking. A balance of both is needed to keep your business strong! While a strong online networking presence will go far in helping to lend you authority when representing your business in person, it’s wise to focus your efforts on being just as active offline as online. You can reach greater audiences via online marketing, but you’ll earn more brand loyalty by deepening your connections with your clients offline. Make sure to protect your business’s integrity and mission by ensuring that you are marketing your business consistently in both arenas.

Want to learn more about improving your business? I teach classes on both subjects! E-mail for more info.



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